LOCATION:
Edens Plaza, Willmette, IL

INDUSTRY:
Retail

KEY PLAYERS:
Architect: Gensler – Los Angeles, CA
Contractor/Installer: JT Magen – Chicago, IL
Photographer: ©Ryan Gobuty

The Wayfair Edens Plaza Project represents a significant transformation in Wilmette, IL, where Wayfair has revitalized the former Carson Pirie Scott department store into a stunning retail destination. Opened on May 23, 2024, this large-format store—Wayfair’s first ever—showcases an extensive range of home goods, setting a new standard for shopping experiences.

In collaboration with Gensler and JT Magen, Moz Design contributed striking laser-cut panels that enhance the exterior’s visual appeal. The project features custom white backlit metal panels and eye-catching purple cladding, elevating Wayfair’s brand identity.

Spanning a complete gut renovation of a 164,000-square-foot building, along with a 110,000-square-foot exterior extension, the project transforms the space into a bustling hub for home décor. The façade boasts a captivating 70’ x 40’ backlit metal panel feature wall, complemented by distinctive purple accent panels at the main entrance, creating a welcoming atmosphere that highlights Wayfair’s unique aesthetic.

PRODUCTS:

Moz supplied a total of 108 laser-cut metal panels featuring a custom pattern and a white exterior finish, crafted from 1/4″ aluminum. Each panel came with an acrylic backer for backlighting. Additionally, Moz provided three sets of 33 custom geometric-cut metal panels in a signature purple finish, stacked to create a skyline appearance that embodies the Wayfair brand.