LOCATION:
Las Vegas, NV

INDUSTRY:
Retail

DESIGNER:
DxDempsey – Scranton, PA

The Project features custom aluminum sheets from Moz Designs

Pull back the shimmering “curtains” of aluminum sheets and step into a razzle-dazzle dressing room from Hollywood’s Golden Era. Ruby Blue, the latest concept store from the Marshall Retail Group (MRG), is located at the Mandalay Bay Hotel in Las Vegas, and invites femme fatales of all ages to enter a world of glamour.

Tiffany Mosher, MRG director of visual merchandising and store design, explains the concept:

“We envisioned a seductive environment with a vintage flair, yet with a contemporary interpretation to showcase our accessories. From mega-watt jewelry to leopard heels, it’s feminine eye candy.”

The Challenges and Solutions

Architect Michele Dempsey of DxDempsey (Scranton, PA) collaborated with the MRG team in the design process. The shop covers 1,476 sq ft and includes 14 recessed display alcoves, all draped with shimmering Móz laminate aluminum sheets i.e. curtains that are staged to reveal the treasures within. The electric red wall coverings create a soft, seamless appearance, an articulated façade in which the joints are not revealed.

Móz metal laminates were hand etched with a kinetic Bamboo pattern to create depth and dimension. They were supplied in 4’ x 10’ sheets fabricated from .040” recycled aluminum, earning LEED Credits. The laminated aluminum sheets were applied to an MDF core and the polished aluminum reveals were strategically placed to give the look of curtains unveiling the entry and the alcoves.

The Results

Ruby Blue was a very precise installation – all corners had to come together to present a flawless appearance. A polycoat gloss finish was added to the laminate for durability and easy maintenance.

“The shimmering red Móz curtains have exactly the right dynamic we were looking for,” says Mosher. “The walls appear soft and feminine, yet they’re light-enhancing and reflective. Móz metals were perfect for this project.”